What kind of information is provided on my site's traffic?
One of the most powerful, behind-the-scenes parts of every Xpress site is our built-in traffic analytics. This kind of package is available as a third-party service costing hundreds or even thousands of dollars per month, but it is included in your standard monthly Xpress service at no additional charge.
Traffic analytics have the capability of generating up-to-the-moment reports and 3D graphs on your site's activity. It's easy to test -- click a page, then run a report from the CMI and you'll see the totals adjust instantly. No more waiting on a monthly, static report -- our traffic analytics provide instant, custom reporting. You can break traffic down to any time frame -- from a range of days to a detail-report on a specific day, broken down into hourly increments. You can generate reports on specific pages in your site, as well as reports on subpages within a section (such as products in your shopping cart, or individual articles or press releases). You can find out how many total page views occurred in every instance, as well as the number of unique visitors in the same time frame. You can determine the average amount of time people spend on any given page or product, which page people go to (statistically) from any particular page in your site, and which page people tend to exit your site from. These reports will help you determine which pages on your site are effective (and which ones aren't), and how to help visitors reach the pages which are most important to you.
Even more critically, we include a host of reports on how traffic reaches your site, to permit you to determine which search engines (or other sites) are directing traffic to you. You can even run reports on specific search engines and see which keyword combinations are bringing people to your site. The information you can derive from this will allow you to optimize your search engine promotion and invest resources in promotional campaigns that bring results.